Set-Jetting: The 2025 Travel Trend Inspired by the big screen

In 2025, travelers are taking their vacation inspiration straight from the screen. A rising trend known as “set-jetting” where people plan their trips based on movies and TV shows, is transforming how we choose our destinations.

Recent studies show that more than half of travellers are now motivated by their favourite shows when deciding where to go next.

This growing connection between entertainment and exploration is pushing a variety of global locations into the spotlight:

• Thailand is attracting fans of The White Lotus, which filmed its third season on its shores.

• South Korea continues to gain momentum thanks to the global influence of series like Squid Game.

• Hungary’s capital, Budapest, is drawing attention after appearing in a recent Maria Callas biopic.

• Cape Town, South Africa, has become a bucket-list destination for viewers of One Piece.

• Las Vegas is buzzing thanks to its feature in the Formula 1 movie.

• Dubai is riding a tourism wave thanks to The Real Housewives of Dubai.

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• New York City remains a top travel pick, thanks in part to the sequel series And Just Like That…

• Scotland has seen a spike in interest due to its stunning landscapes featured in The Traitors.

• The American West, especially Montana and Wyoming, continues to lure fans of Yellowstone.

• County Wicklow in Ireland is charming travelers after its eerie appearance in Wednesday.

This trend reflects a deeper desire for immersive experiences. Instead of just sightseeing, travellers want to step into the worlds of the stories they love.

From lush countryside castles to buzzing urban backdrops, set-jetting lets fans walk in the footsteps of their favorite characters, blurring the lines between fantasy and real-life adventure.

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